Business of Fashion 新闻

奢侈品行业的未来：新报告深度解析中美消费者差异

根据麦肯锡（McKinsey）与《时装商业评论》（Business of Fashion, BoF）近期联合发布的一份报告，全球奢侈品行业已正式告别后疫情时代的爆发式“超级周期”，进入一个根本上正在“萎缩与分化”的市场。这份名为《时尚产业报告：直面奢侈品消费者》的报告基于对中美两国逾 2000 名消费者进行的问卷调查及数十次深度访谈。报告指出，奢侈品行业正经历一个长达数年的转型期，逐步迈向常态化增长，预计到 2030 年，年增长率将稳定在 4% 至 6% 的温和水平。近年来，奢侈品行业采取了激进的定价策略——2019 年至 2025 年间，奢侈品平均零售价飙升了惊人的 61%——但这已适得其反，疏远了传统的入门级消费者。BoF 创始人兼首席执行官 Imran Amed 评论道：“过...

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Video: The Fashion Industry Charter for Climate Action

Stella McCartney has spent her professional career spearheading environmental issues and making sustainability practices a business priority. Now, with a new fashion industry charter for climate action, she is hoping other fashion companies, big and small, will follow in her footsteps. Source: Business of Fashion, YouTube.

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Video: Fashion Models and Cyber Warfare | Christopher Wylie

Source: Business of Fashion, YouTube.

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Video: The State of Fashion in 2019

The Business of Fashion x McKinsey Source: Business of Fashion, YouTube.