Bershka 新闻

Bershka推出TikTok式短视频流，打造无缝应用内购物体验

https://fashionunited.com/img/upload/2026/03/10/bershka-active-2-tj4gywct-2026-03-10.jpeg Inditex集团旗下的年轻时尚品牌Bershka，已在西班牙市场的移动应用中集成了“Loop”功能。该功能以垂直短视频流的形式，让用户可以通过动态内容发现商品，并将其添加至购物篮，整个过程无需中断浏览。此举精准地迎合了其消费者的使用习惯。他们每天使用TikTok或Instagram的Reels等平台获取灵感，而当下社交媒体的注意力竞争正空前激烈。通过在单一空间内整合产品发现、视觉内容和便捷购买流程，该应用减少了浏览阻力，并将探索体验直接转化为购买机会。这反映出品牌对其目标受众的数字习惯、需求以及他们与时...

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Video: Gen Z's favorite artist Billie Eilish collabs with Bershka

Bershka's cult collection collaborated on with Billie Eilish went on sale this week and Gen Z is eating it up. The 17-year old American singer/song writer lent her oversized, dark and monochome style to the Spanish brand for Billie x Bershka. Source: Bershka, YouTube.

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Video: Bershka presents its' collaboration with Billie Eilish

Step into Billie’s world with the cult collection that goes XXL on monochrome and deep colour. Source: Bershka, YouTube.

时尚Press Release

BERSHKA | Movies&Series

The most iconic films and television series from the 1990s and 2000s (and other periods) have become a fashion symbol and, in addition, essential pieces in the Bershka collection. Now it is up to you to combine them, with the nostalgia that comes from having the idols of your youth captured on your shirt, sweatshirt or mobile. From Beverly...

时尚Press Release

BERSHKA TREND - Chunky shoes

#bershkatrend Chunky shoes! Sport has become one of the main inspirations for recent seasons, from where many of the trends come together. This AW18 collection is more than ever ripe with the sporty footwear revolutionising the fashion world— chunky shoes. It doesn’t matter if you are a man or woman, platforms and more exaggerated styles are...