Millennials 新闻

为何X世代在可持续实践上或超越Z世代

大众普遍认为Z世代是“觉醒”且最具环保意识的一代，这在很大程度上是正确的。德勤（Deloitte）的一项研究发现，出生于1997年至2012年间的人群比年长群体更倾向于采纳可持续的生活习惯，例如避免乘飞机旅行、选择纯素或素食饮食，以及远离快时尚。同样，First Insight的研究也表明，近四分之三的Z世代消费者愿意为可持续产品支付溢价——当然，前提是预算允许。然而，观念与购买习惯并非总能划上等号。Z世代已掌握着巨大的全球购买力，预计到2030年将达到12万亿美元，其年均消费额约为6700美元，超过了年长几代人。根据YouGov的数据，去年18至27岁的消费者约有62%的日用商品是在实体店购买的，他们每月光顾服装店的频率是年长消费者的两倍。因此，这引出了一个问题：他们真的如我们所想...

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Video: Meet the millennial disrupting sneakerhead culture

Sophia Altholz, founder and creator of SophDawg, always thought of herself as a doodler and drawer. She took this hobby and turned it into a passion. Using a questionnaire to learn more about a customer, she creates custom sneakers with colorful characters and designs. Source: Insider, YouTube.

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Video: Why Millennials Love Gucci

Gucci is a huge part of popular culture in 2018. The iconic logo is displayed across celebrity instagram accounts and featured in popular songs like Lil Pump's "Gucci Gang." As millennials continue to make up a large portion of the consumer market, the way they spend their money has an impact. Millennials and teens might be destroying everything...