adidas Group

Manager Platforms Analytics

Purpose & Overall Relevance for the Organization:

Deliver data-oriented insights by turning industry market data into forward-looking market and competitive analysis that enhance data-driven decisions.
Lead platform analytics for the China eCom business to support store business growth across sales, traffic, conversion and other commercial KPIs.

Key Responsibilities:

Industry Analytics & Insights

Conduct eCommerce industry and competitive market analysis to identify growth opportunities.
Collaborate with buying/merchandising team to drive key category analysis, campaign and new launch review.
Conduct consumer analysis to support consumer operations and drive acquisition and retention.
Explore and elevate data solutions to integrate eCom data and drive analysis/reporting to the next level.

Business Analytics & Business Support

Lead analysis and deliver insights consistently in collaboration with business planning team.
Work closely with digital commercial team to translate data insights into daily operational actions.
Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth.

Key Relationships:

Internal:

External:

Knowledge, Skills and Abilities:

Deep familiarity with eCommerce industry
Strong data driven and analytical thinking
Business mindset and able to turn complex data into clear business insights and actionable recommendations
Proactive, self-motivated and strong job ownership
Strong communication and collaboration skills to work closely with cross-functional partners
High degree of integrity and loyalty

Requisite Education and Experience / Minimum Qualifications:

Professional background / Experience

Functional: Minimum 5 years of experience in eCommerce data analytics / BI / platform analytics
Industry: Ideally in sports/outdoor/apparel/fashion/shoes and know eCommerce business model

Education