Senior Manager Retail Design Experience
Senior Manager Retail Design Experience
Senior Manager Retail Design Experience
Location: Shanghai (China)
Purpose & Overall Relevance for the Organisation:
This role is to
- Drive the C4C concept creation and implementation of retail design concepts and solutions for GCA through Flagship Stores and the Pilots in VM/ISC - ensuring locally relevant design solutions that are also on-brand - bringing global retail creative direction to life for GCA
- Develop retail design concepts and solutions that create brand desire for Chinese consumers and set world-class standards for the image of the adidas brand in GCA, and enable GCA to successfully implement the global vision through experience touch points
- Inspire a winning culture and drive operational excellence through Retail design experience team, and collaboration with the HQ teams and other markets
- Interact the Global development & landing of Global new concepts and the optimization of all consumer touchpoints to elevate consumer impact in GCA.
- Promote instore communication as a profit center contributor.
Key Responsibilities:
- Drive the C4C (China for China) concept design development in VM/ISC
- Develop VM/ISC manuals and tools for GCA to implement the concepts.
- Drive the cascade of global VM & ISC guideline to GCA VM & ISC teams across mid/long term tools
- Drive compliance of local executions in GCA in line with global guidelines across VM & ISC as well as seasonal campaigns
- Orchestrate and gather input on current and future retail concepts and formats, digital and physical experiences, VM/ISC and other experience topics based on local customer/consumer and channel distribution needs
- Become the Market communication counterpart for the Global HQ VM/ISC team
- Validate global deliverables on current and future key store concepts, VM/ISC and Consumer Experience elements are in line with China input
- Drive strong partnership with local execution team ensuring brand look and feel lands correctly in key stores across China
- Interact VM/ISC execution across channels and formats according to concept guidelines
- Drive the design review & approval process cross key stakeholders for flagship stores/ new concept pilots, as well as manage the approval process with Senior Leadership Team if required
- Continue to optimize & develop a stronger creative design vendor pool with NTP, ensuring high quality of delivery to the China market
- Establish and maintain process driven and solution-oriented communication with key stake holders
- Takes ownership for Talent Management processes to grow, develop himself/herself and closely touch base with line manager in order to retain talents
- Promote a high-performance culture by aligning clear expectations and individual goals with line manager
- Translate the company goals into specific actions and business plans. Self-control and take care of self-performance and results
- Additional projects as agreed
Financial
- Be responsible on design execution cost review and managing cost efficiency for Flagship/ pilot stores of GCA
Key Relationships:
- Global Retail Concept teams
- Omni Chanel Marketing teams
- Global Merchandising teams
- Business Units
- China Brand Activation
- China Business Units
- China Store Design & Construction
- China Finance
- China Procurement
- China Ominichannel
- China Retail Expansion
- HK & TW counterpart
Key Relationships outside adidas:
- Government Authorities
- Landloards
- Agencies
- Vendors, Supplies
Knowledge, Skills and Abilities:
- Deep knowledge in retail Visual Merchandising, combing theoretical with practical experience.
- Proven track record in new store environment / concept creation and development
- Strong organisation skills and flexibility.
- Specialist in technical skills.
- Proven track record in project management.
- English fluent: verbal, written & spoken. Another European language is an advantage.
- IT: Microsoft Office advanced. iShopShape is an advantage.
Requisite Education and Experience / Minimum Qualifications:
- Business or Marketing Degree.
- 6-10 years’ experience in retail visual merchandising including fashion retailing.
- 2+ years working with Global markets or 1+ years working in a top tier adidas market.
- 2+ year’s management experience.
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